You may wonder if your e-business needs an Internet merchant account, but is the eyes of the people who come to your online store every day, there is nothing to question — they know your site needs it. They know this not because they are savvy Internet business professionals, but because they are experienced shoppers who know what they like. And when they come to the ‘net to look around they like paying for their purchases with their credit card. So shouldn’t you give them the merchant services they want?